Chairman Honored By CRM Magazine

Marc Benioff, Chairman and CEO of Selected as One of the "Twenty Most Influential People in CRM in the Past Year"

SAN FRANCISCO, CA — October 21, 2002 —, the market leader in online customer relationship management (CRM), today announced that Chairman and CEO Marc Benioff was chosen by CRM Magazine as one of the "Top 20 Most Influential CRM Executives" of the past year. Benioff was honored by the magazine's staff for his passion and vision in bringing about the "end of software." The full feature appears in CRM Magazine's September "CRM Leaders 2002" issue, and is available online at

"I am extremely honored to be recognized among the most influential in the industry by CRM Magazine," said Benioff. "At, we are dedicated to eliminating the hassles of enterprise CRM software and replacing it with the low-cost, low-risk, easy-to-use service that provides worldwide over the Internet."

Benioff founded in the spring of 1999 with a vision of catalyzing "The End Of Software," and has led to its current position as the fastest-growing CRM company with more than 5,000 customers around the world. Over the past year, introduced a comprehensive CRM product line, from Team Edition for small businesses to Professional Edition for mid-size companies to Enterprise Edition for larger, more complex organizations, proving that is ideal for companies of every size. A growing number of companies have recognized Benioff's vision is the best model for their CRM needs and have abandoned client/server implementations for the viable alternative of's online, pay-as-you-go model in order to see immediate ROI and a lower total cost of ownership. Benioff was recently honored as a World Economic Forum Global Leader for Tomorrow, class of 2002, and as a 2002 Computerworld Honors Laureate.

The "Top 20 Most Influential CRM Executives" identifies individuals who are the thought-leaders in the CRM world and are responsible for pushing the market forward with a vengeance. In addition to Benioff, the list includes visionaries and executives from Oracle, Microsoft, SAP, PeopleSoft, Morgan Stanley and PwC Consulting. In the same issue, was also acknowledged for its unique approach to CRM and its outstanding implementation for customer Textron Fastening Systems. A synopsis of Textron's positive experience with is available online at

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