Multinational enterprise integrates online CRM into its new supply chain management system to extend sharing of customer and sales data across entire supply chain network
SAN FRANCISCO, Calif. - February 6, 2003 - Salesforce.com, the market leader in online customer relationship management (CRM), today announced a business alliance with Mitsubishi Corporation. Mitsubishi Corporation is planning to integrate salesforce.com's strong CRM functionality with its supply chain management (SCM) services to enable online sharing of customer and sales data among all points in the supply chain. Mitsubishi Corporation plans to launch the integrated solution in 2003 with initial focus on the food and beverage, and franchise industries.
"Integrating front and back office data is especially important today," said Denis Pombriant, vice president of CRM research at Aberdeen Group. "Vendors need to know the current status of their customer accounts up and down the value chain. Making back office data available through Salesforce.com means direct access to integrated and critical sales information from a single source and that is a productive idea."
"As SCM complexity increases, so too does the demand for integrated CRM functionality to facilitate business planning, management and decision making," said Kotaro Yoshioka, general manager of eCollaboration Platform Field, eCommerce Unit, Mitsubishi Corporation. "Salesforce.com has received a tremendous amount of worldwide industry recognition for its online CRM solutions. We're confident that, by combining salesforce.com's CRM expertise with our broad SCM experience and business know-how, our new integrated services will satisfy many customers."
"This alliance with Mitsubishi Corporation creates an opportunity to provide our customers with new online solutions," said Marc Benioff, chairman and CEO of salesforce.com. "Expanding from CRM to SCM is an important issue for many companies and managers today. By integrating our products with the Mitsubishi Corporation's SCM services, we can provide an extended solution as an online service that makes key information securely and easily accessible to manufacturers, retailers, resellers and partners."
Currently the majority of SCM systems are in-house applications limited to sales data from within a single company. By integrating its existing SCM system with salesforce.com, Mitsubishi Corporation plans to develop a new SCM system that enables companies to share customer and sales information online across the entire supply chain. The company is initially targeting the Japanese food industry where more than half of all business deals are related to bargain products. Mitsubishi Corporation is involved with about 10% of the total business deals in this key industry. By developing a system that incorporates salesforce.com's online CRM functionality, Mitsubishi Corporation will enable manufacturers, wholesalers and retailers to go online to access and share valuable information about bargains from planning until closing. High demand for the new system is also expected in the franchise industry where efficient and immediate information sharing between offices and retail shops is imperative and where Mitsubishi Corporation has operational expertise through its investments in foods and franchise businesses.
Companies are selecting salesforce.com, driven by frustration with the costs and limitations of client/server software. Divisions and workgroups within large companies are implementing salesforce.com in spite of corporate mandates to use legacy CRM software. Given quick success with salesforce.com, usage is growing virally - to more than 5,700 salesforce.com customers and 75,000 users worldwide - as executives switch from enterprise software to online CRM success. Salesforce.com started Japanese operations in 2001, and currently offers the product in Japanese, as well as Chinese and Korean versions, to better serve the Asia Pacific and Greater China markets.