Hits 120,000-Subscriber Milestone as DoubleClick Technology Division Becomes 8,400th Customer

Marketing savvy company integrates multiple customer-facing systems using Winter '04 and sforce 2.0

SAN FRANCISCO, Calif. - December 8, 2003 -, the world leader in delivering on-demand applications, today announced it passed the 120,000-subscriber milestone as the technology division of DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, Web publishers and direct marketers, selected it for on-demand customer relationship management (CRM), becoming its 8,400th customer. DoubleClick deployed Winter '04 on-demand CRM to more than 250 North American users, integrating with multiple internal systems via the sforce 2.0 on-demand application server.

"As DoubleClick's number one priority is customer service, it was imperative that we chose an open, flexible system that would allow us to combine customer service and support, marketing, and sales data to deliver a unified picture of how we are doing as a company," said Joe LaManna, vice president of North American sales at DoubleClick. " Winter '04 provides us with the scalability, remote capability and flexibility that we need."

Looking for a CRM system that could keep pace with the company's expanding sales force and product catalogue, DoubleClick elected to implement Winter '04 for integrated automation of sales and marketing operations. Key decision drivers included the application flexibility, scalability, and ease of use inherent in the software-as-service model. Rapid low-cost integration, database replication and mirroring, and remote access capabilities were also critical to DoubleClick's decision to go with to manage customer relationships.

"DoubleClick did its homework and emerged with a very thorough and well-articulated rationale for choosing the on-demand model for CRM," said Marc Benioff, chairman and CEO of "With more than 120,000 subscribers at 8,400 customers, we are the clear leader in on-demand CRM. No other company comes close to offering the low-cost, low-risk integration and customization benefits that make customers so successful worldwide."

With 8,400 customers and 120,000 subscribers worldwide, is the world's most successful on-demand application utility and the first profitable software-as-service provider. allows for the scalable, secure management of sales force automation, customer service and support, marketing automation, and documents, files and contracts. also recently announced sforce 2.0, the next generation of the on-demand application server. Open, secure and reliable, the sforce 2.0 on-demand application server is the world's first platform for customizing, integrating and extending to meet specific business needs.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.