Michael Dell, Craig Barrett, Michael Milken, Steve Case as well as musician Peter Gabriel and World Economic Forum founder Klaus Schwab discuss the value of integrated philanthropy
SAN FRANCISCO — October 4, 2006 — Salesforce.com (NYSE: CRM) CEO Marc Benioff's newest book THE BUSINESS OF CHANGING THE WORLD: Twenty Great Leaders on Strategic Corporate Philanthropy, co-authored by Carlye Adler, discusses how global leaders have successfully integrated philanthropy into business and daily lives.
Leaders from companies including Dell, Intel, Hasbro, Safeway, Starbucks, Cisco, UPS, Levi Strauss, NEC, Timberland, GlaxoSmithKline, Citizens Financial Group, the Carlson Companies, and Working Assets join Benioff to discuss what works (and what does not) when making philanthropy a part of everyday business.
"When we founded salesforce.com in 1999, we committed to integrating philanthropy into the fabric of our company culture, and designed what we call the 'One Percent Model'-1% of equity, 1% of profits and 1% of employee time-to ensure that as we grew so would our contribution to the community," said Benioff. "This book tells the story of leaders who have achieved success in integrating philanthropy- many of who have inspired us - and all of whom we believe will encourage future leaders to realize that companies of all sizes can, and should, help to make the world a better place through use of their own resources."
With the mission to educate corporations of all sizes on the potential to give back, Benioff gathered together twenty outstanding global leaders, including Michael Dell and Kevin Rollins of Dell (Nasdaq: DELL), Craig Barrett from Intel (Nasdaq: INTC), Steve Case, founder of AOL, Revolution, and The Case Foundation, musician and human rights activist Peter Gabriel, Alan Hassenfeld of Hasbro (NYSE: HAS), Steve Burd of Safeway (NYSE: SWY), Jim Donald of Starbucks (Nasdaq: SBUX), John Morgridge of Cisco (Nasdaq: CSCO), Michael Milken of The Milken Institute, Mike Eskew of UPS (NYSE: UPS), Phil Marineau of Levi Strauss, Akinobu Kanasugi of NEC (NasdaqGS: NIPNY), Jeffrey Swartz of Timberland (NYSE: TBL), Klaus Schwab of the World Economic Forum, Jean-Pierre Garnier of GlaxoSmithKline (NYSE: GSK), Larry Fish of Citizens Financial Group, Marilyn Carlson Nelson of the Carlson Companies, and Laura Scher of Working Assets. Charles H. Moore of the Committee to Encourage Corporate Philanthropy contributed the forward to the book, rounding out the group of leaders.
THE BUSINESS OF CHANGING THE WORLD issues a crucial call to action to companies of every size. Integrating philanthropy into business is the secret weapon for 21st-century companies to achieve success. Benioff is also the author of COMPASSIONATE CAPITALISM, published in 2004. THE BUSINESS OF CHANGING THE WORLD is published by McGraw-Hill and is available at book stores today and online Amazon.com. Proceeds from the book will be directed to the Salesforce.com Foundation
Advance praise from the business community for THE BUSINESS OF CHANGING THE WORLD:
Larry Brilliant, MD, Executive Director of the Google Foundation and Google.org — "Salesforce.com served as a great model for Google and any other company that wants to try to do what we know in our hearts is the right thing: stewardship of our troubled times. THE BUSINESS OF CHANGING THE WORLD reveals exactly how salesforce.com-and many other inspiring companies-are doing well by doing good."
John Chambers of Cisco — "I truly believe that leading corporations have a responsibility to give back and to recognize social responsibility as a priority. Good corporate citizenship also makes good business sense because it improves the overall community, celebrates employees, encourages innovation, and enhances shareholder value. At Cisco, we are dedicated to using the power of the Internet to positively affect change and empower communities and individuals. In THE BUSINESS OF CHANGING THE WORLD, Marc Benioff focuses on the key role that corporations play to ensure that the world is a better place to work, live, play and learn, not just today but for future generations."
Charles Phillips, President and member of the Board of Directors, Oracle Corporation — "Marc Benioff has brought much needed innovation to corporate philanthropy. He's a leader who has always been able to see a greater good and a better way that is now well documented in THE BUSINESS OF CHANGING THE WORLD."
Harry McMahon, Vice Chairman, Merrill Lynch & Co., Inc. — "Do corporate and shareholder interests diverge greatly from the social imperatives around us? THE BUSINESS OF CHANGING THE WORLD importantly responds with a resounding NO by highlighting brilliant examples of the power that businesses can deliver by espousing a culture of caring. It's not about the money. The winning formula incorporates innovation, volunteerism, and leadership-or what Marc Benioff calls 'Integrated Philanthropy.'"
Stratton Sclavos, Chairman and CEO, VeriSign — "Becoming a valued partner in our local communities and a global society has become a key imperative in building a company that will thrive in the 21st century. The collective passion and energy of the private sector can make a profound impact in the quality of life and the opportunities afforded the less fortunate around the world. THE BUSINESS OF CHANGING THE WORLD is a wonderful roadmap into how global business leaders are making it happen."
Maynard Webb, Chief Operating Officer, (retired), eBay, board member salesforce.com — "I was personally inspired by the stories in this book. It is great to see so many companies doing great things for the communities they serve. I am convinced that this not only helps those in need, it makes our companies far better."
Robert R. Ridout, CIO, DuPont — "At 204 years old, DuPont can attribute long-term success to a company culture that was built on core values and social responsibility. The culture Marc Benioff has very deliberately instilled into salesforce.com and his insightful book, serve as examples of why giving back is just good business. The book can give impetus to companies whose philanthropic efforts may need a boost!"
Raymond Lane, general partner Kleiner Perkins Caufield & Byers — "The idea of integrated philanthropy in today's global enterprises is both courageous and rewarding to shareholders and employees. Marc's leadership of the salesforce.com Foundation is a model not only for philanthropic giving, but one that inspires employees and customers to be part of something grander that fits much more naturally with their inherent values. The energy that can be applied by enterprises and their constituents can and will change the world."
Haruo Murase, President & CEO, Canon Marketing Japan Inc. — "THE BUSINESS OF CHANGING THE WORLD" shows practical examples of those CEOs who have taken serious attitudes towards the goodness of the society through their businesses. I found those spirits to do right things in the everyday efforts of salesforce.com and Marc Benioff."
Masayoshi Son, President & CEO SoftBank Corp — "THE BUSINESS OF CHANGING THE WORLD is a must-read for anyone in business today. Acting as a responsible corporate citizen is becoming increasingly important in Japan and around the world; this book provides a roadmap of how companies can integrate giving back into their business models--and the enormous benefits the companies and communities stand to gain."
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