International Transport Giant DSV Announces Roll out of Salesforce to 4,300 Employees

Danish transportation and logistics company deploys Salesforce Software-as-a-Service as its global CRM solution

Leverages the Platform-as-a-Service to develop custom applications

LONDON - Dreamforce Europe user conference - May 7, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that DSV [OMX: DSV], an international transportation and logistics company headquartered in Copenhagen, has chosen Salesforce Software-as-a-Service to meet its global CRM needs in one unified solution across 4,300 global employees. The company is also using, the world's first Platform-as-a-Service, to develop and deploy custom applications.

DSV is one of the 41,000 companies of all sizes, industries and geographies that comprised the customer base as of January 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

"Salesforce enabled us to replace a wide array of local CRM systems with one unified solution, delivered as a service, and provided us with an on-demand development platform without having to invest in new expensive hardware and software," said Gabriel Andersson, Head of Business Development & Innovation, DSV Group IT. "Software-as-a-Service is not only an architecture for building IT systems; it is a model for delivering business services."

In addition to its global SaaS CRM rollout, which centralized all of DSV's data and information related to customer relationships onto one global centralized platform, the company used the platform to build a custom in-house application in the area of business support for handling claims on equipment such as trailers for trucks. 

"By building the claims application on, we have access to a secure, reliable and trusted infrastructure," continued Andersson. "We avoid taking the risk of getting involved in a time consuming and expensive development project that often results in derailing costs. It is highly likely we will utilize to develop more applications and integrations in the future."

"DSV was one of the largest SaaS deployments in the Nordics last year, and therefore an important project not only for, but also for the adoption of SaaS in the Nordics and Europe," said Lindsey Armstrong, co-president EMEA at "The decision by a listed company like DSV to use Salesforce to manage and store business critical information across the globe and to develop new applications on the Platform-as-a-Service demonstrates the secure, reliable and scalable nature of the Salesforce service."

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.