Receives the Cloud Computing Industry's First KCS Verification from Consortium for Service Innovation

Salesforce CRM Customer Service & Support is honored by the Consortium for Service Innovation which recognizes leading-edge approaches to customer support

Leading cloud computing application ensures service agents and customers gain quick access to exactly the information they need

SAN FRANCISCO - January 15, 2009 - [NYSE: CRM], the enterprise cloud computing company, today announced that Salesforce CRM Customer Service & Support has been "KCS Verified" by the Consortium for Service Innovation.  Salesforce CRM is the first cloud computing application to be verified for Knowledge-Centered Support, a proven methodology that enables companies to reap dramatic operational improvements, increase customer service levels and reduce overall costs. joins 14 other KCS verified companies, including IBM and Hewlett Packard, and again sets the standard for the cloud computing industry. 

"Receiving the KCS verification is not only a strategic achievement for, but for the cloud computing industry as a whole. Salesforce CRM is once again setting the industry standard," said Alexandre Dayon, senior vice president customer service & support product line, of 

One of driving forces behind the KCS verification is Salesforce CRM's industry-leading knowledge base technology. Today, Salesforce CRM is the only product on the market to completely reinvent the customer service experience with a highly-efficient knowledge base application that can be deployed quickly and easily. Through its patented Dimensions technology, which adds the customer's context, such as product or geography, the knowledge base is able to quickly hone in on the right solution and eliminate irrelevant search results. 

"The Consortium for Service Innovation is pleased to have as one of our KCS Verified Vendors. The Verification process is thorough and challenging and by submitting to the program, has aligned themselves with forward-thinking service enablers that have become strategic partners with service providers to turn information into knowledge", said Greg Oxton, executive director of the Consortium for Service Innovation.

About the Consortium for Service Innovation
The Consortium is a non-pro?t alliance of support organizations and technology
providers. To improve the customer experience, the members work together in
collaboration to develop operational models. This innovative work bridges emerging
academic principles to practices which optimize business results.

KCS is a service mark of the Consortium for Service Innovation

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