Announces Dreamforce ‘09, the Cloud Computing Event of the Year

Former Secretary of State General Colin Powell will join CEO Marc Benioff to speak at 7th annual user and developer conference

12,000 expected attendees will participate in more than 300 expert-led sessions on delivering customer and partner success with cloud computing

SAN FRANCISCO – November 2, 2009 – [NYSE: CRM], the enterprise cloud computing company, today announced Dreamforce 2009, the cloud computing event of the year.

Special guest General Colin L. Powell, USA (Ret.), the 65th U.S. Secretary of State, will join chairman and CEO Marc Benioff to speak at the 7th annual user and developer conference. With 12,000 attendees expected who will participate in more than 300 sessions and engage with more than 200 partner sponsors, Dreamforce ‘09 will be held Nov.17-20, 2009 at the Moscone Convention Center in San Francisco.

“I left Dreamforce 2008 educated, invigorated and primed to utilize these tools to enhance sales productivity and achieve more consistent ROI at my company,” said Phil Rowlinson, vice president, sales operations, IntraLinks. “I can’t wait to attend this year.”

“As a CIO I am constantly inspired by what I learn at Dreamforce,” said Doug Menefee, CIO, Schumacher Group. “Every year I’ve attended I come away with new plans for how our organization can take advantage of cloud computing to improve the quality of health care we deliver.”

The industry’s largest cloud computing event, Dreamforce 2009 is focused on inspiring customer, partner and developer success with the Sales Cloud, the Service Cloud and the Custom Cloud. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce CRM applications, the platform, the AppExchange and more. In addition, they will meet with product teams, hear from more than 300 expert users at leading customer and partner companies, get hands-on training, and learn best practices and strategies for generating success with cloud computing.

Free Passes to Keynote and Expo is also offering free keynote and expo passes to Dreamforce. Now everyone can attend the visionary keynotes and experience the Cloud Expo. This is a great opportunity to learn firsthand about the future of cloud computing and visit the largest gathering of cloud solutions under one roof. Please register at with registration code EXPOCLO to take advantage of this offer. Foundation at Dreamforce
More than 800 nonprofit attendees are expected at Dreamforce this year. Through the Dreamforce Gives Forward program, nonprofits will be matched with attendees for pro bono technology assistance.

Hundreds of attendees are also participating in the Dreamforce volunteer event at Eco Center at Heron Head’s Park on Tuesday, November 17. For more information or to sign up, please visit

Fourth Annual Appy Awards
The 4th-annual Appy awards at Dreamforce will recognize the customers, partners, and developers who have delivered some of the most exciting and powerful innovations in cloud computing. With more than 400 partners making over 800 applications available on the AppExchange, and more than 120,000 custom applications built on, the winners are sure to be inspiring.

Cloud Computing Eco-system
To showcase the innovations in the cloud computing eco-system, hundreds of partners will be at Dreamforce, including Platinum sponsors Accenture, Appirio, Astadia, Bluewolf, BMC Software, CA, Callidus, D&B, and Deloitte.

Gold and Silver sponsors at Dreamforce include Adobe Systems, Aprimo, Apttus, AT&T, BigMachines, Boomi, Cast Iron Systems, Cisco Systems, Cloud9 Analytics, CloudTrigger, Cognizant, CRMFusion, DocuSign, EDL Consulting, Eloqua, ExactTarget,, FPX, Fujitsu Consulting,, iContact, iLinc Communications, inContact, Informatica, Informavores, infoUSA/Sales Genie, InsideView, IBM, Jobscience, LiveOps, Marketo, Model Metrics, Motorola, Pervasive Software, Ping Identity, PivotLink, QlikTech International, Research in Motion, Ricoh, Right90, ServiceMax, Sesame Software, StrikeIron, Ultra Nova Coding, Varicent, Verizon Wireless, Vetrazzo, Vtrenz, Xactly, and many more.

Conference Registration
Conference registration is now open at

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