About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions.
Polk collects and interprets global data, and provides extensive automotive business expertise to
help customers understand their market position, identify trends, build brand loyalty, conquest new
business and gain a competitive advantage. Polk helps automotive manufacturers and dealers,
automotive aftermarket companies, media companies, finance and insurance companies, advertising
agencies, consulting organizations, government agencies and market research firms make good
business decisions. A privately held global firm, Polk is based in Southfield, Mich. with
operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the