For a growing SME, it can be challenging to deliver great customer service as the customer base expands. But as electrical products manufacturer Arani discovered – it doesn’t have to be.
Arani is a manufacturing company with a difference – its unwavering focus on customer service. With service and sales supported by Salesforce, Arani has been able to halve response times to customers and double outgoing sales interactions, helping it maximize efficiency and compete with larger companies.
The manufacturer has specialized in LED lighting since 2009, and has grown its product offerings to include EV chargers, wiring devices, and junction boxes for all types of residential, commercial, and industrial projects across Canada. It serves more than 2,000 electrical contractors from its two warehouses and offices in Montreal and Calgary.
As a fast-growing company, Arani understands the importance of leveraging technology to enable sustainable expansion. This approach led it to Salesforce. Service Cloud and Sales Cloud are now used by all employees in customer-facing roles to support timely and relevant conversations, empowering employees to do more while enhancing the customer experience.
Five ways Arani boosts competitive advantage with Salesforce: