There are a lot of factors that contribute to the success of a company. But customer service, in particular, is a crucial component for growing sales, revenue, and profits. So what happens when your service technology can no longer keep up with growing demand? When faced with either losing business and a stellar reputation, or investing in a better service solution — the choice is clear. At least it was for George P. Johnson.

GPJ, which takes its name from the founder’s initials, is the world’s leading event and experience marketing agency. “We take events that might seem kind of boring, and we turn them on their heads,” said Penny Davis, Senior Contact Center Manager at GPJ. “We make the entire experience more useful, more targeted, and more fun.”

By working with content teams to shorten speaking sessions and set up networking spaces and exhibit halls for vendors, GPJ makes sure events are relevant and interesting to attendees. Everything the company does is dedicated to making events as engaging as possible for customers and companies alike, no matter whether those events happen live or virtually.