In the communications industry, loyal customers are the key to success. Nobody knows that better than Sprint, rated #1 for customer satisfaction and the third-largest telecommunications provider in the United States.

Sprint's success is no accident. A focus on working as a team to provide great service and maintain strong customer relationships is core to the company's philosophy. When Sprint wanted to use new technologies to share information across groups and manage relationships with business customers more efficiently, it called on Salesforce for help. Sprint consolidated customer information, automated processes, and built apps to make it easy to share data with retail stores.

The transformation started in sales. Information on business customers from multiple CRM systems was consolidated into customer profiles in Salesforce. "We've made Salesforce a one-stop-shop for our sales teams for business processes and customer intelligence," explains Paul Eide, Manager of Program Management and Business Analytics. More than 6,000 employees now use Sales Cloud to track accounts, contacts, and opportunities for improved visibility and real-time analytics.