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Alpha Poly on course to double sales in five years with Salesforce
Founded in 1989 manufacturing polythene bags, the company evolved its business with custom designs and HD printing after investing in state of the art printing technology, lamination, slitting, and pouch making in 2012. Sales have rocketed since, and Alpha Poly now plans to double revenues by 2022.
Alpha Poly’s deployment of Salesforce coincided with the company’s most recent phase of expansion. “With Salesforce, we can see if sales development is going in the wrong direction, and take action before it’s too far down the road,” said Patrick Kerrigan, President of Alpha Poly. “We saw significant growth in the first three years after the Salesforce implementation – in the first year alone we grew by 20%. And pipeline growth, my big measurement, has almost doubled in the last seven months.”
New business opportunities demand new processes and insights.
“With Salesforce, we can provide a better and faster response, which makes our customers feel looked after.”
CRM shines a light on sales, service and quality control.
The company now uses Salesforce across its sales, service, and quality control teams.
“Salesforce has created a huge, fundamental shift across the business,” said Kerrigan. “It provides insight into existing accounts, how we are managing them, and what products are trending. It also stops us losing leads - it’s easy to forget about them if you have a spreadsheet sitting somewhere on a network drive.” And with Salesforce seamlessly integrated with Alpha Poly’s ERP system, sales reps can check on their orders and sales stats in real time on a daily basis, rather than having to wait until the end of the month.
The Salesforce Mobile App has proven particularly popular with the sales team for accessing account history and other information while out in the field. “With the Salesforce Mobile App, we can maximize time in front of the customer,” said Kerrigan. The sales team also uses Chatter to collaborate, which captures all conversations about a customer centrally, making it easier to track account history.
A 360-degree view of the customer ensures a seamless experience.
Project coordinators and quality control teams use Service Cloud to log and review any issues with an order. Automated emails are sent to the customer and internal stakeholders to notify them of next steps and status. “Customers want immediate action if there’s a problem,” said Kerrigan. “With Salesforce, we can provide a better and faster response, which makes our customers feel looked after.”
Timely insights enable faster decisions and actions.
Salesforce doesn’t just make it easier for Alpha Poly to capture, analyze, and share such metrics; it also enables the team to take action. “With complete visibility of our performance, we can make sure we are focusing on the right priorities and redirect resources as needed,” said Kerrigan. “With Salesforce, we can look through the windshield and see what’s coming up, so we can achieve our targets, make the right decisions, and deliver a better customer experience.”