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ASTOUND pushes boundaries and reimagines experiences with Salesforce
“Collective solutions are our best solutions,” said ASTOUND’s Head of Technology, Steven Chia. “Our clients come to us to help them realize their vision and goals. But they don’t want us to just create a solution; they want us to help with the art and science of what design thinking can do to bring ideas to a reality. Using Salesforce, our internal experts and clients can collaborate more easily and effectively every step of the way to unleash every brand’s potential.”
Online community boosts client collaboration and confidence.
“Our ability to adapt and build personalized digital solutions that cater to our clients’ needs quickly is what sets us apart from our competitors in this fast-paced industry. Salesforce has been an important digital transformation partner in delivering this experience.”
Centralized platform provides end-to-end visibility for ASTOUND’s state-of-the-art projects.
From pitch to completion, projects are managed in Salesforce Sales Cloud, Service Cloud and Chatter, giving visibility of the process for everyone from executives down. “Salesforce is at the heart of everything we do: sales, marketing, accounts, design, logistics, operations. It’s enabled us to break down departmental silos and work collectively to deliver unique solutions and stunning results for our clients. With a centralized platform, we can formulate an effective strategy and develop a clear understanding of our client’s objectives and project goals. From there, our team has been able to seamlessly incorporate engagement, awareness, and educational pieces into activations to drive meaningful opportunities,” said Chia.
Business transformation drives exceptional growth and improves efficiency and agility.
And the numbers show that Chia has fulfilled his task. In 2015, ASTOUND had around 100 employees and operated out of two production facilities and three offices. The group now employs almost 250 people and has five sites across Canada and the US, spanning more than 450,000 square feet of production facilities.
“We have revolutionized our business with Salesforce, allowing us to work faster and smarter and enabling us to be a driving force in the industry,” said Chia. “We are now one of the most recognized in the industry within North America with over 350 happy clients and authentic relationships.”
ASTOUND has also developed its own apps to enhance efficiency and visibility across the business. “Because the Salesforce platform is so versatile, we can build applications more quickly that respond to evolving and growing client and business needs,” added Chia.
ASTOUND seizes the automation opportunity.
Having a system that keeps an up to date inventory and allows easy navigation of such a vast site is crucial. “It’s the largest facility in our industry,” said Chia. “We want to use Salesforce and robotics to help streamline the manufacturing process and logistics. By introducing more automation, we will not only be able to improve product and service quality, but also create more room for future growth.”
Enhancing internal capabilities to foster innovative ideas for growth.
By skilling up on Salesforce, ASTOUND’s teams have been able to leverage the platform’s best-in-class reports and dashboards to its full potential. “Everyone refers to their dashboards during meetings – they are powerful and loaded with insights. They enable us to identify gaps and business opportunities, so we can develop strategies to better manage active projects, sales opportunities, customer relationships, procurement and overall operations at scale,” added Chia.
In an age where data-driven insights fuel design thinking and collaboration, Salesforce plays a large part of ASTOUND’s backbone in delivering world-class design and fabrication processes. “The transparency and flexibility that Salesforce gives us to work closely internally and externally with our clients is unparalleled,” said Chia. As ASTOUND continues to deliver unforgettable brand experiences, it’s excited to continue its partnership with Salesforce to uncover and build what’s next.