Every year, tens of thousands of UK homeowners take out a mortgage with Barclays. More than 60 percent of these mortgages are arranged via external brokers. A pioneering community platform, built on Salesforce Communities, helps Barclays forge deeper relationships with these brokers — all 16,000 of them. “Our community platform will fundamentally transform how we engage with mortgage brokers and our customers,” comments Steve Weston, CEO of Barclays Mortgages. “We are not turning the dial slightly, we are turning it right up.” From interest rate calculators and knowledge articles to mortgage application updates and online chats, the community platform will provide brokers with everything they need for doing business with Barclays. “Our broker community is the first of its kind in the market,” comments Jackie Uhi, UK Managing Director for Barclays Mortgages. “Brokers will no longer have to search in different places for information; there will just be one platform — and it will be accessible from any device.”