“With Salesforce, we’re revolutionizing the way we bring our team and our customers together.”
Even amidst growth and transformation, Bombardier discovers ways to adapt and find tools that optimize company processes and enhance results. Previously, team members might have created varied posts, schedules, and workflows.
“This made no sense from a workflow standpoint,” said Ken Knitter, senior advisor, digital marketing and social media. “We needed something that brought all the pieces together.”
Bombardier utilizes Social Studio to bring separate social media teams together and optimize communication within one platform. More than 70 employees collaborate at a global scale with the ability to monitor their own business units’ social calendars, while also viewing other teams’ calendars for alignment and best practices.