CITY OF SAN FRANCISCO
“Salesforce gives us the ability to post relevant content, to have two-way conversations, and to know what the public sentiment is.”
San Francisco connects and empowers citizens through social
“San Francisco has a tradition of being open and forward-thinking. Salesforce helps us continue that tradition in the connected world.”
Bringing city hall to citizens
San Francisco also uses social media to get the word out on events or service disruptions—and to share or comment on breaking news. Marketing Cloud helps city agencies—including the mayor’s office, board of supervisors, transit authority, public utilities commission, and department of energy—listen and engage with citizens, while measuring sentiment to ensure that staff have the opportunity to participate in every conversation about city-related issues. And, with more than a billion people now on Facebook each month, Marketing Cloud also helps the city break through the noise and reach the specific people it wants to talk to. “Salesforce helps us find influencers for a particular topic—like the environment—so when we have an event or need to reach out about an issue, we can reach the right people at the right time.” In addition to social, the city is moving many more of its services onto mobile devices so it can be even more connected to citizens. “San Francisco has a tradition of being open and forward-thinking,” Vinson continues. “Salesforce is helping us continue that tradition in the connected world.”