The ELLEN Show is a Trailblazer
Ellen runs the show with a little help from Salesforce.
The Ellen DeGeneres Show bolsters its creative partnerships with the Salesforce Customer 360 Platform.
Ellen is a Trailblazer in creative storytelling.
Customer 360 Platform helps build a foundation for creative success.
Low-code platform eases the path for potential partners.
Every day, Ellen receives requests for proposal (RFPs) from brands and creative agencies. In the past, these RFPs lived within the email inbox of the person assigned to manage an individual brand. Now, the team at Ellen has plans for the future to use Salesforce’s low-code Customer 360 Platform to build a custom community for potential brand partners, to streamline the process.
When prospective brand partners access the community, they can find Ellen sales materials and submit an RFP. Once the RFP is submitted, the community will create a record in Salesforce that will allow partners to follow the pitch through its entire lifecycle. This will result in easier collaboration, as well as better tracking, communication, and results.