The team at KBA was looking for a CRM application that could standardize global sales processes and connect all offices and headquarters in one system — and found everything they needed with Salesforce. “Since we started using Sales Cloud, all of our employees around the world now have access to the same relevant project information,” said Göcke. “This means we are more efficient and can respond faster.” Now customers can get responses to their requests right away and receive offers tailored to their specific needs. The Salesforce1 Mobile App makes it easy for teams to work remotely, and KBA even uses Sales Cloud for marketing and campaign management.
KBA has also supplemented its Salesforce solutions with Service Cloud Lightning. As a result, it is able to store and analyze vast quantities of information from sales, service, and marketing, as well as from the printing presses the company manufactures. Connecting the KBA CRM system to the presses around the world currently in use via M2M (machine-to-machine) communication even allows for preventative maintenance. Upcoming service and maintenance needs can be predicted by automatically generated values.
“This is crucial, since agility and speed ultimately decide who succeeds in the market today,” said Ralf Sammeck, CEO of KBA-Sheetfed Solutions. KBA’s customers highly value this predictive solution because the machines have significantly less downtime as a result. With Salesforce, Koenig & Bauer continues to innovate and equip its own customers to succeed in the future.