Minnesota-based Land O'Lakes, Inc. invented the individually wrapped butter stick. But the organization is about much more than butter. It’s a member-owned agricultural co-operative serving over 1,700 farmers in the United States.
The company is divided into three segments. The Dairy Foods group produces butter, spreads, and cheese as Land O'Lakes, Alpine Lace, and New Yorker. The Feed segment is focused on animal feeds. Crop Inputs is dedicated to seeds and crop protection products.
Land O’Lakes, Inc. also offers operating loans and financing to farmers and livestock producers.
Farming is a profession nearly as old as civilization. Even so, the Land O'Lakes customer base expects tech-driven, personalized experiences that shoppers get from other industries. The company embraced the digital age — and reported impressive results — with a Salesforce partnership.