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How Lightspeed helps independent retailers and restaurants achieve entrepreneurial success with Salesforce
Montreal-based company Lightspeed is on a global mission to level the playing field for independent businesses. Since 2005, Lightspeed brings innovative technologies to 50,000-plus retailers and restaurateurs around the world. Spearheading initiatives like mobile checkout, self-order menu and omnichannel, the SAAS company equips its customers with a comprehensive cloud-based platform. Most recently, the company launched Lightspeed Analytics, an intuitive tool that allows independent retailers access to the kind of data and reporting previously only available to big box stores.
“Retail is evolving, and we help our customers be part of that evolution regardless of their size,” said Bradley Grill, Lightspeed’s Director of PR. “Our solutions help retailers and restaurateurs make smarter decisions, streamline customer interactions, and boost their revenue. Customers that use our cloud-based POS software typically see a 20% increase in sales in their first year on our platform.”
A flexible platform encourages stronger growth.
“It gives us the agility and flexibility we need to grow our business and respond to individual customer needs.”
Smarter processes increase efficiency and enrich the customer experience.
“With Sales Cloud, we can engage with customers more efficiently and have more relevant conversations,” said Ajamian. “We have created quick-view profiles for each customer, which show current products, renewal dates, and outstanding issues or invoices.”
To support its custom and complex billing processes, Lightspeed has built a cloud-based engine in Force.com that integrates with Sales Cloud. It has also integrated the solution with Avalara to ensure customer invoices reflect the different tax rules in different countries and states. “Integration is so easy with Salesforce, which means data can be synced across multiple platforms in real-time,” added Afara.
Real-time dashboards unlock sales insights.
As Lightspeed continues to expand its business with more territories, products, and team members, tracking the source of new leads will be increasingly important. “With Sales Cloud, we can drill down into our performance by region, by product, even by a sales rep. This helps us identify where we need to focus our resources or to offer more staff coaching if needed,” said Ajamian.