In a move that highlights the growing importance of mobile, PUMA has overhauled and relaunched its mobile websites in some 24 markets worldwide.

“Shoppers may buy from PUMA.com, or they may be in one of our wholesalers or retailers, or just walking down the street and see one of our products,” said Ken Kralick, PUMA’s Global Head of Ecommerce.

“They may use their phone to learn about the brand. So we need to focus on the mobile customer experience so they can do that very quickly. You have to balance that with the ability to show a big product catalog and represent the brand.”