ike other insurers, State Farm is facing disruption. Artificial intelligence (AI) and the other emerging technologies of the Fourth Industrial Revolution look set to bring change. They offer huge potential for both established players and disruptors to transform insurance products and services. The market entry of tech giants and insurtechs could drive consumer expectations even higher than they already are.

“No one can predict what will happen in the insurance industry five to 10 years from now,” said Fawad Ahmad, Chief Digital Officer at State Farm. “But what we do know is that we have to continuously and rapidly adapt to remain relevant to our customers.”