Video content plays a key role in helping Vidyard convert leads into customers. By integrating its own solution with Salesforce, Vidyard can track who views which videos for how long, and share these analytics with the sales and marketing teams as actionable insights.
“We use Salesforce to create reports that show how much closed revenue each video has contributed to,” comments Joe Gelata, Director of Demand Generation at Vidyard. “This helps us evolve our content to make it more relevant and maximize our investment.”
Vidyard can also make smarter decisions about how to push out its video content. For example, it can compare if promoting a video on a paid distribution channel resulted in more leads than simply emailing a link to prospects.
As well as tracking the consumption of online video content, Salesforce also helps Vidyard create video content and share it privately with customers, prospects or other internal employees. “Our staff are increasingly turning to video to communicate with customers; it adds that personal touch and is often more effective,” reveals Gelata.
With the Salesforce1 Mobile App, a sales rep can record a short video and send it direct to a customer from their smartphone or tablet. The app also provides sales reps with visibility into current leads and the executive team with business analytics.