In this highly competitive job market, business students appreciate all the help they can get finding internships and post-graduate employment. The Tuck School of Business at Dartmouth, one of the smallest of the top ten business schools, prides itself on the close relationships the faculty and career development centre have with its students. Tuck uses Salesforce Chatter to collaborate with hundreds of students and thousands of alumni—and to provide more personal career planning that can give its students an edge.
“Previously we used newsletters to communicate with alumni and students, and everyone got the same information,” says Stephen Pidgeon, Associate Director, Career Development. “With Chatter we can customize communications for each student, and we can address even the most niche information needs.”
Students first experience Chatter before orientation—it’s how incoming students learn about available career services. The career development office also uses Chatter to deliver certain information and opportunities directly to the right audience—such as the marketing club, Spanish-speakers, or students looking for positions overseas. “Personal interaction is a hallmark of Tuck—and when we first started with Chatter, there was a fear that the personal touch would disappear,” says Pidgeon. “Instead we found that Chatter helps us take our interactions even deeper.”
Salesforce also helps students sift through the wealth of information available from the larger Dartmouth community to find what’s interesting or relevant. Custom “playlist” pages, created by the career development office, consolidate information on specific businesses, including industry overviews, resources, job openings, alumni contacts, and more. “We’re making it easy for students to research the job market,” explains Pidgeon. “So they can choose the career path that’s right for them, and get the position they really want.”