Field Nation accelerates its pipeline into overdrive with Data.com and Pardot
In the fast-growing online marketplace for professional services, Field Nation is making a name for itself by connecting organizations of all shapes and sizes to the right contactors to get the job done. Their success is built upon bringing people together, effectively managing the connections between those who offer their skills on the open market, and the buyers who seek them out.
Field Nation chose Salesforce's customer success platform to accelerate its growth into the double-digits. Using Data.com and Pardot together as an integrated campaigns solution has enabled Field Nation to handle more leads, gain better insight into prospects with enriched data, and to personalize messaging and experiences as leads make their way along the funnel. The result is a highly automated lead-to-close pipeline that helps Field Nation’s small sales and marketing teams to scale and support a diverse and growing customer base — from mom 'n pop shops, right up to the Fortune 500.