Data.com and Pardot Help Internap Grow Its Customer Network
Like Salesforce itself, Internap got its start by embracing new ways to help businesses succeed. Now, as marketing evolves and steps away from mass email in favor of personalized content, Internap once again charges forward into the future, this time powered by Pardot and Data.com.
In today’s marketing world, Internap is leveraging Data.com for specific campaigns to find new, targeted contacts who align with their top buying personas. From there, the team leverages Pardot emails, templates, and nurture campaigns to directly communicate with their prospects. According to Lindsay Mahoney, Director of Integrated Marketing at Internap, “with Data.com and Pardot, our reps can now more easily find - and tailor their communications to - each individual contact.”