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Loyalty Beyond Points

On-Demand Webinar

Featured Speakers:

JR Linne – Salesforce, Director, Industry Go To Market
Tina De Rycke – Accenture, Salesforce Practice Lead for Retail, Consumer Goods, Automotive
Fabiana Pereira – Accenture Interactive, Loyalty and Customer Experience Lead

Simple points-based loyalty programs are not delivering the same business value as yesterday. Customer loyalty can no longer be “bought” with points and rewards.

Loyalty is achieved through a cohesive chain of relevant, high value personalized moments that matter. We call these “loyalty-inducing experiences”, as they foster customer retention and monetization for leading brands who get them right.

In this webinar, you will discover how to orchestrate the key elements required for enabling true customer loyalty. And more: without diluting your margin.
 

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