Moving from Scrappy to Scale: Digital Transformation Amidst Retail’s New Normal
John Strain, Chief Digital and Technology Officer, Gap Inc.
Rob Garf, Vice President, Strategy and Insights | Retail & Consumer Goods, Salesforce
Michelle Grant, Senior Manager, Industry Strategy and Insights, Salesforce
In an incredible response to the health crisis, most retailers condensed their roadmap for digital transformation from years to weeks, uniting around the customer. They were scrappy — making quick decisions to provide the products and services customers needed — from supplying PPE to curbside pickup. As our industry continues this massive acceleration, retailers must [re]think the necessary path from scrappy to scale. Given that digital transformation is led by humans and not machines, Salesforce surveyed 500 executives globally and interviewed dozens more for a candid look inside their minds. This session will provide insights into how leaders responded and what the future of the industry looks like in the New Normal.