How Canadian Customers Can Leverage Direct to Consumer Selling
- Juanita Burgher - RVP, Commerce Cloud, Salesforce
- Tim Brown - Director, Solution Engineering, Salesforce
- Gleb Vaguine - Lead Solution Engineer, Salesforce
- Archana Lokesh - Solution Engineer, Salesforce
The shift from physical to digital commerce continues to affect consumers’ relationships with brands. As the pandemic kept many consumers at home, digital purchases directly from manufacturers for essential goods skyrocketed 200% year over year, reflecting the impact direct-to-consumer selling can have on businesses. Customers want no-hassle yet personalized purchasing experiences and businesses need to be able to adapt quickly to these preferences.
Watch this webinar to learn how Commerce Cloud, working seamlessly with other Salesforce products, can help your business augment a traditional retailer consumer experience by leveraging the power of direct-to-consumer selling.