Many of Canada’s retail businesses are falling behind, despite the great Canadian legacy of early innovations and record-setting internet use. The typical justification? Canada’s expansive geography, population, and market render ecommerce unfeasible. It’s a myth as familiar as Bigfoot.

Using timely case studies, author Doug Stephens debunks this persistent myth. This ebook is full of actionable insights for retailers who are ready to wake from the current reality, to recognize the huge potential ahead of Retail in Canada — a future you won’t want to miss out on.