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8 Steps to Transformative Social Customer Service

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8 Steps to Transformative Social Customer Service
 

Customers are bypassing the letter, fax, telephone, contact form, and even email in favor of Twitter and Facebook because it’s faster (and because they can). When customers don’t feel they’re being heard, they’ll either a) go to a competitor, or b) find a bigger, more public forum to get your attention. A polite tweet might evolve into an elaborate blog post warning others never to do business with you again.

 

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Customers are bypassing the letter, fax, telephone, contact form, and even email in favor of Twitter and Facebook because it’s faster (and because they can). When customers don’t feel they’re being heard, they’ll either a) go to a competitor, or b) find a bigger, more public forum to get your attention. A polite tweet might evolve into an elaborate blog post warning others never to do business with you again.

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