Salesforce Marketing Cloud

Customer Journeys Playbook

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Customer Journeys Playbook
 

Fanatics, the market leader for officially-licensed sports merchandise, delivers highly personalized content to every kind of sports fan — across all stages of the customer lifecycle. Get a courtside view of Fanatics’ winning strategies with in-depth Marketing Cloud use cases. Adapt these marketing “plays” for your own brand on the road to campaign victory.

  • Build a 360-degree view of every fan in Audience Builder.
  • Test an AMPscript coding template for dynamic email content.
  • Make spot-on product recommendations with predictive data.

Round out your marketing dream team with Marketing Cloud.

 

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Fanatics, the market leader for officially-licensed sports merchandise, delivers highly personalized content to every kind of sports fan — across all stages of the customer lifecycle. Get a courtside view of Fanatics’ winning strategies with in-depth Marketing Cloud use cases. Adapt these marketing “plays” for your own brand on the road to campaign victory.

  • Build a 360-degree view of every fan in Audience Builder.
  • Test an AMPscript coding template for dynamic email content.
  • Make spot-on product recommendations with predictive data.

Round out your marketing dream team with Marketing Cloud.

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