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The Forrester Wave™: Email Marketing Service Providers, Q3 2016

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The Forrester Wave™: Email Marketing Service Providers, Q3 2016
 

Great customer relationships hinge on email marketing. It’s also the leading driver of ROI for digital marketers. It’s no wonder that marketing teams rely on email — and that finding the right one is so critical. Forrester Research analyzed and scored 10 top email marketing solutions, based on criteria most important to marketers, ranking Salesforce as a leader. Read on for more about email’s role in a “customer-obsessed” marketplace, including:

  • Email strategies of customer-focused teams
  • Major goals of email marketers, ranked
  • Top features as defined by email marketers

Discover how customer-focused teams are using email now — and why Salesforce’s tools were cited among those that lead the pack.

 

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Great customer relationships hinge on email marketing. It’s also the leading driver of ROI for digital marketers. It’s no wonder that marketing teams rely on email — and that finding the right one is so critical. Forrester Research analyzed and scored 10 top email marketing solutions, based on criteria most important to marketers, ranking Salesforce as a leader. Read on for more about email’s role in a “customer-obsessed” marketplace, including:

  • Email strategies of customer-focused teams
  • Major goals of email marketers, ranked
  • Top features as defined by email marketers

Discover how customer-focused teams are using email now — and why Salesforce’s tools were cited among those that lead the pack.

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