Salesforce

Scotch & Soda and Emark Use Salesforce Marketing Cloud to Drive Sales and Re-Engagement

Questions? Call us at 1-800-667-6389.
Scotch Soda Emark Lookalike Facebook Ads
 

Scotch & Soda, an Amsterdam-based fashion brand known around the world for its youthful but classic style, needs to drive sales and re-engage existing user purchase behavior. They work with Emark, a Salesforce Platinum Marketing Cloud partner, to build out 1-to-1 customer journeys using CRM powered advertising.

Scotch & Soda used email and Facebook ads to target existing customers across multiple channels. This re-engagement campaign to inactive customers resulted in a 16x the return on ad spend. To drive new sales, a Facebook Lookalike audience of Scotch & Soda best customers was targeted resulting in a €3.95 cost per checkout.

Highlights include:

  • 9x return on ad spend to acquire new customers
  • €3.95 cost per checkout driven by Facebook Lookalike targeting
  • €2.36 cost per checkout from re-engagement Facebook campaign
  • 16X return on ad spend for CRM targeted ads to inactive customers

 

Get our free e-book.
Get our free e-book.
Get our free e-book.
Please complete all fields.
Please complete all fields.
Please complete all fields.
cutout
  • *
    Enter your first name
  • *
    Enter your last name
  • *
    Please enter your title
  • *
    Enter a valid email address
  • *
    Enter a valid phone number
  • *
    Enter your company name
  • *
    Select the number of employees
  • *
    Choose a valid country
  • *
    Enter your province/state
  •     Yes, I would like to receive marketing communications regarding salesforce.com products, services, and events. I can unsubscribe at a later time.
  •  Please read and agree to Salesforce's privacy statement.   By registering, you confirm that you agree to the storing and processing of your personal data by Salesforce as described in the Privacy Statement.

Scotch & Soda, an Amsterdam-based fashion brand known around the world for its youthful but classic style, needs to drive sales and re-engage existing user purchase behavior. They work with Emark, a Salesforce Platinum Marketing Cloud partner, to build out 1-to-1 customer journeys using CRM powered advertising.

Scotch & Soda used email and Facebook ads to target existing customers across multiple channels. This re-engagement campaign to inactive customers resulted in a 16x the return on ad spend. To drive new sales, a Facebook Lookalike audience of Scotch & Soda best customers was targeted resulting in a €3.95 cost per checkout.

Highlights include:

  • 9x return on ad spend to acquire new customers
  • €3.95 cost per checkout driven by Facebook Lookalike targeting
  • €2.36 cost per checkout from re-engagement Facebook campaign
  • 16X return on ad spend for CRM targeted ads to inactive customers
TRUSTe
Salesforce.com does not share, sell, rent, or trade personally identifiable information with third parties for promotional purposes. Privacy Policy & Security Statement