Activision integrated Salesforce Social Studio (formerly Radian6) with its Service Cloud deployment to create a more modern way to support their customers on the channels where they often prefer to communicate. In the process they unlocked 378% ROI.
Here are some of the ways that Service Cloud helped:
Handled the global scale of their enterprise;
Routed cases to the appropriate team member(s);
Identified trending topics for timelier responses;
Established best practices; and
Helped define and implement reporting and dashboards.
The best way to deliver industry-leading customer service is to start with the world's #1 customer service solution. Building on the Salesforce1 Platform gives Activision multichannel agility for an extremely tech-savvy and demanding audience. Read the Nucleus Research report to see how.