No matter where you are in your content marketing journey, however, you probably could — and want to — do more. Self-proclaimed content marketing geeks arealways thinking about the next creative project that will delight audiences and drive mega-sharing. But all too often, obstacles get in the way:
Too few resources for writing, design, and publication
Rush-order projects from executives that take higher priority
Lack of internal enthusiasm about content marketing
In this e-book, we take lessons from Salesforce's Content Marketing Team to help you measure your content marketing strategy.