Customer expectations continue to rise, and the greatest brands in the world - regardless of industry - are training your customers what is reasonable and what is remarkable. Exceeding these expectations allows you to gain more customers and retain more of the customers you've already earned. But doing so isn't about one, sweeping initiative or all-knowing technology. It's about aligning your organization to put the customer first in every decision, every day.

Find out how Canadian companies like Xplornet are winning with a customer-centric approach in this relevant, timely, and FAST Webinar.

Join Salesforce Canada and Jay Baer, founder of Convince & Convert and best-selling author for this special, NINE MINUTE session that will change the way you think about customers and customer experience.

Jay Baer is a New York Times best-selling author and President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, and 3M use technology to win new customers, and keep the customers they've already earned.