Journey Builder

Create 1-to-1 customer journeys across marketing, sales, and service. Deliver a seamless customer experience across all touchpoints, and drive customer satisfaction. Increase organizational efficiencies, connect with your customers, enable your teams, and support your employees.

  • Listen for customer cues.

    Define the moments that matter, then trigger personalized journeys based on customer behavior, preferences, or any data point. Automatically respond to engagement such as purchases, clicks, and email opens. Guide customers down the right path based on their current or predicted behavior.

  • Connect the customer experience.

    Deliver seamless, personalized customer journeys across channels, devices, and business functions. Utilize email, SMS, push notifications, ads, Web, and apps to reach customers on all digital channels. As part of the world's #1 CRM solution, marketers can incorporate sales and service activities right into the journey.

  • Automate the journey.

    Build 1-to-1 journeys at scale by automating engagement and adapting customer interactions based on their behavior. Use predictive intelligence to deliver timely, relevant content. Deliver simple or complex journeys for every individual, no matter the size of your customer base.

  • Analyze at every step.

    Define specific goals, and measure everything from CTRs, timing, channels, conversions, and beyond. Evaluate your progress, and optimize as you go — driving real results.


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In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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