Meet Pardot Marketing Automation.

The full-featured B2B marketing automation tool that’s easy to use.


Generate high-quality leads.

Pardot’s lead generation tools keep your pipeline fully stocked with a steady flow of high-quality leads.

  • Landing Pages and Forms

    Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.

  • Search Campaigns

    Connect Pardot with your Google AdWords account to track prospects that reach you through paid search.

  • Multivariate and A/B Landing Page Testing

    Let Pardot do the research for you. Automatically optimize your landing pages using multivariate and A/B testing.


Create personalized, targeted emails.

Make sure you’re getting the most out of your online efforts with Pardot’s powerful email marketing features. Optimize deliverability rates, target each email to a specific audience, and test the success rate of your email content.

  • WYSIWYG Email Builder

    Build professional-looking emails without any help from IT. Just use our simple, intuitive WYSIWYG editor!

  • Segmentation

    Create lists that are tailored to your exact specifications and stay updated automatically, so you’re always sending the right message to the right person at the right time.

  • Dynamic Content

    Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.

  • SPAM Analysis and Deliverability Testing

    Ensure your emails reach their mark by testing them against top SPAM filters.

  • A/B Email Testing

    Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing.


Accelerate sales pipeline.

Improve speed through the pipeline with lead nurturing and qualification. Automated lead assignment, real-time sales alerts, and prospect activity tracking ensure that sales reps are following up with prospects right when they need to be.

  • Lead Nurturing

    Free up valuable marketing and sales resources by automatically nurturing leads to sales-readiness.

  • Automated Lead Assignment

    Make sure leads are sent to sales reps at the right time with automatic lead assignment.

  • Lead Qualification

    Prioritize and qualify leads using Pardot’s blended lead scoring and grading system.

  • Prospect Activity Tracking

    View a log of all touchpoints with your prospects, so you can understand their journey from click to close.

  • Real-Time Alerts

    Get automatic notifications of prospect activity — in real time — via Salesforce CRM, your mobile device, or Pardot’s customizable desktop app.


Calculate marketing ROI.

Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into campaign success, the health of your sales funnel, and more.

  • Closed-Loop Reporting

    Tie each closed deal back to its original source with closed-loop reporting.

  • Lifecycle Reporting

    Use Lifecycle reports to get a high-level view of sales cycle health, and understand where prospects are getting stuck in the funnel.

  • Search Reporting

    Go beyond cost-per-click to understand how your Google AdWords campaigns are impacting your bottom line.

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.


Questions? Our reps have answers.

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