Astro holding a Marketing logo and standing in front of a collage of targeted ads, customer journey builder, and a targeted email.

Cross-Channel Marketing Platform

Connect every moment with an omni-channel marketing platform, built directly into your CRM.

What can you do with a cross-channel marketing platform?

Grow customer relationships at scale with omni-channel marketing, powered by data and AI.

Orchestrate personalized customer journeys across every channel.

Marketing Cloud Engagement

Win new customers and engage current ones with relevant, connected customer journeys.

Image of customer journey dashboard.

Build and automate email campaigns that integrate transactional and promotional messages.

Image of a target email.

Send relevant content on the customer’s preferred channel and device.

Image of a targeted WhatsApp message offer.

Activate first-party data to retain customers and personalize advertising across channels.

Image of a targeted ad featuring women's hiking bhoots.
Image of customer journey dashboard.
Image of a target email.
Image of a targeted WhatsApp message offer.
Image of a targeted ad featuring women's hiking bhoots.

Automate relevant real-time offers for each customer.

Marketing Cloud Personalisation

Create a 1-to-1 customer experience using data to generate offers and content across your owned and operated digital channels.

Image of Einstein inside a personalization interface.

Manage and change AI journey automation, and react to customer responses with real-time data.

Image of a customer journey map.

Empower your sales and service teams to have more impactful conversations with their customers by leveraging AI and data.

Image of Einstein insde a service personalization interface.
Image of Einstein inside a personalization interface.
Image of a customer journey map.
Image of Einstein insde a service personalization interface.

Deliver Commerce Anywhere

Commerce Cloud

Deliver real-time personalized experiences through connected customer journeys, from discovery to delivery.

A collage of targeted ads and emails.

Launch new channels quickly and get faster time to value with the most flexible and complete commerce platform.

An order tracking interface.

Increase conversion rates and merchant productivity with AI-powered merchandising, recommendations, and promotions across any channel.

Einstein standing in front of a collage of recommended products.
A collage of targeted ads and emails.
An order tracking interface.
Einstein standing in front of a collage of recommended products.

Get the most out of your cross-channel marketing platform with thousands of partner apps and experts.

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Cross-Channel Marketing FAQ.

A cross-channel marketing platform is a software technology solution that enables businesses to deliver connected marketing, commerce, and service moments across multiple channels and mediums. It provides a centralized platform where digital professionals can build, run, and measure their digital efforts across various channels such as email, social media, mobile apps, websites, advertising, commerce, and more. Omni-channel marketing platforms empower businesses to deliver a unified and exceptional customer experience, drive engagement, and achieve better marketing results across multiple channels.

If delivering a consistent and seamless customer experience across different touchpoints is important for your business, an omni-channel marketing platform can help ensure that customers receive cohesive messaging and branding, regardless of the channel they engage with.

Marketing professionals and teams within organizations are the primary users of cross-channel marketing software. They utilize the software to plan, execute, and monitor marketing campaigns across multiple channels. This includes creating content, managing customer segmentation, automating workflows, analyzing campaign performance, and optimizing marketing strategies.

Omni-channel marketing platforms offer several benefits to businesses seeking to provide a seamless and integrated customer experience across multiple channels. Here are some key advantages of using an omni-channel marketing platform: consistent branding, improved customer experience, channel coordination, enhanced customer insights, increased conversion rates, campaign automation, cross-channel measurement, and scalability.

Choose the cross-channel marketing platform that best suits your business’s needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include: native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, and reputation (e.g., analyst reports and product reviews), as well as dependability and scalability.