JUST ANNOUNCED: See why Gartner® recognised Salesforce as a Leader in Customer Data Platforms.

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Salesforce Data Cloud customers from Formula 1: Matthew Kemp (Sr. Manager of CRM and Customer Service Ops); Marek Borowik (head of global fan engagement) with a chart graphic

A hyperscale data platform built into Salesforce

Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work.

Data-driven teams build meaningful customer relationships with Data Cloud.

What can you do with Data Cloud?

Know your customers.

Connect, federate, and harmonize data from any product and system into a complete view of every customer.

Create scalable, secure data integrations with pre-built connectors to any system.

Out-of-the-box connectors used in Data Cloud

Organize and protect your data by brand, department, and region to run unique business processes.

Astro holding a lock to represent protected data

Personalize every interaction with a complete, unified view of the customer at your team's fingertips.

Salesforce CRM unified customer profile and activity feed (phone calls, emails opened, website visits, etc)
Out-of-the-box connectors used in Data Cloud
Astro holding a lock to represent protected data
Salesforce CRM unified customer profile and activity feed (phone calls, emails opened, website visits, etc)

Act on AI in the flow of work.

Connect your data with the #1 AI CRM to empower teams to act on relevant data and insights from your existing Salesforce processes and applications.

Enable smarter, more efficient AI with secure access to first-party and industry data.

Smiling customer in the Salesforce Customer 360 wheel with Einstein

Build, analyze, and discover intelligent, high-value audience segments in one user-friendly interface.

Customer journey flow: launch for loyalty members with loyalty status and tier

Trigger automations based on changes to your unified customer data.

UI for triggered flows in Data Cloud based on unified customer data

Analyze and visualize data with Tableau to make informed decisions.

Pipeline dashboard (won deals, lost deals, win rate, and pipeline numbers) with Einstein insights for the likely to win percentage
Smiling customer in the Salesforce Customer 360 wheel with Einstein
Customer journey flow: launch for loyalty members with loyalty status and tier
UI for triggered flows in Data Cloud based on unified customer data
Pipeline dashboard (won deals, lost deals, win rate, and pipeline numbers) with Einstein insights for the likely to win percentage

Enrich your data with open access.

Seamlessly integrate any system with Data Cloud, an open and extensible data platform.

Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.

Icons for Salesforce and partners (Snowflake, Google) with Zero ETL callout

Extend audiences to trusted partners and enable privacy-safe insights.

Activation summary and insights presented by Einstein

Improve results, adoption, and cost savings with pre-built apps and certified experts.

AppExchange dashboard and Astro, excited to cut costs with pre-built apps
Icons for Salesforce and partners (Snowflake, Google) with Zero ETL callout
Activation summary and insights presented by Einstein
AppExchange dashboard and Astro, excited to cut costs with pre-built apps
Two sales professionals smile.

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.

A woman holding a tablet with UI screens of Data Cloud prominently shown with Astro holding the Data Cloud icon

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