Meet Audience Studio.

Capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

See Audience Studio in action.

Watch this short video to see how to build better customer experiences across all channels, powered by data from any source.


Combine all of your data from any source to deliver more relevant marketing experiences.


Capture all consumer data.

Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising.

Segment your audience more precisely.

Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.

Reach your customers — no matter where they are.

Use the world’s largest device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment.

Activate your data anywhere.

Let your data inform your strategy across every touchpoint to create better advertising, commerce, and content experiences.


Salesforce receives the top Strategy score among top data management vendors.



Respond to new data signals and sources to identify new audiences.


Segment your audience more intelligently.

Use AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences.

Gain insights that drive results.

Analyze unlimited event-level data attributes to understand the consumer journeys that drive campaign lift.

Time perfect customer journeys.

Base the cadence of the customer experience on data, and know the perfect time to engage.

Get data science as a service (DSaaS).

Uncover previously unnoticed insights by performing sophisticated data science analysis on massive datasets with Einstein.

Customer Success Story

Conagra cooks up more effective advertising with Audience Studio.



Leverage the most trusted second- and third-party data sources to build and scale your audiences.


Identify reliable data sources.

Find more prospects from transparent and trusted data sources, including some of the world’s most recognized enterprises.

Leverage peer-to-peer data sharing.

Create lasting data-sharing relationships with trusted data providers that provision data for your use cases. 

Discover new and proprietary audiences.

Unify your data from multiple sources by applying algorithms, and let AI uncover unique segments.

Become a trusted partner with data rights management.

Ensure trusted access to shared data. Software-enabled data governance (SEDG) provides terms for usage with data suppliers — so customer data will be used for its intended purpose. 

Customer Success Story

See how Anheuser-Busch InBev creates second-party data partnerships.


Discover Trailhead and get on the path to delivering real marketing ROI, faster.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.