Meet Journey Builder.

Deliver cross-channel personalized experiences at every step of the customer lifecycle with B2C journey management.

See Journey Builder in action.

Learn how to connect every interaction across email, mobile, advertising, and the web — along with sales and service — into a seamless customer experience.


Identify the moments that define the customer experience, and use them to power 1-to-1 relationships.


Understand your customers with comprehensive data.

Harness all of your customer data from any source based on attributes, browsing behaviors, and purchase history to build personalized messaging.

Make every moment count.

Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases.

Be prepared for changing preferences.

Continually adjust customers’ paths based on their current and predicted behavior.


Align your message across every marketing channel.


Visualize your strategies with journey mapping.

Lay out visual customer journeys — either simple or complex — for reference and revision.

Use one voice across every marketing channel.

Communicate seamlessly across email, SMS, push notifications, ads, web landing pages, and apps — so your customers get the right information, wherever they are.

Involve every department.

Unite marketing, commerce, sales, and service in the overall customer journey to increase engagement and satisfaction.

Discover journey strategies and best practices for marketers.

See how CMOs can embrace the customer journey and how it benefits the entire organization.


Act on the changing wants and needs of your customer in the moment.


Be proactive about changes in customer behavior.

Set and maintain automated journey logic for customer engagement, decisions, random journey splits, and content tests — so you’re ready for everything.

Scale with your business.

Deliver simple or complex personalized journeys for hundreds to millions of individual customers.

Analyze to deliver the best experience.

Leverage reporting to take action on performance and changing trends.


See how Life Time Fitness personalizes every member relationship.


Discover Trailhead and get on the path to delivering real marketing ROI, faster.

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.