Smart. Powerful.


B2B marketing automation by Salesforce.


Grow faster with smarter engagement

Accelerate your sales cycle by giving sales the intelligence they need to close deals, faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life.

Generate high-quality leads

Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalize the buyer’s experience from click to close.


Build meaningful relationships

Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Calculate marketing ROI

Take winning from an art to a science. Track campaign performance with customizable dashboards to better understand which programs are working, how your two teams are contributing to success and what needs to be done to crush your revenue goals again and again.


There’s an opportunity within the organization to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that.”

Robert Holmes | VP of Sales at Mac Tools, Stanley Black & Decker



Our members and prospects love us. And Salesforce is an important part of that.”

Justin Hart | Vice President of Member Acquisition


Choose the right package to power your pipeline.



Fuel growth with marketing automation
$ 1,250
USD/month/up to 10,000 contacts
(billed annually)


Dive deeper with marketing automation and analytics
$ 2,500
USD/month/up to 10,000 contacts
(billed annually)


Power innovation with advanced marketing automation and analytics
$ 4,000
USD/month/up to 10,000 contacts
(billed annually)

B2B Marketing Analytics

B2B Marketing Analytics

in Plus and Advanced

Salesforce Engage

Sales & marketing alignment
$ 50
USD/month/per user
(billed annually)

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look at Pardot. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.