What is Salesforce?

Salesforce is an online solution for customer relationship management, or CRM. It gives all your departments — including marketing, sales, commerce, and service — a shared view of your customers with one integrated CRM platform.


Over 150,000 companies, both big and small, are growing their business with Salesforce.


What does Salesforce do?

We bring customers and companies together.


Create more engaging marketing.

  • Send targeted and personalized messaging
  • Trigger messages based on customer actions
  • Use data from multiple sources and devices

Sell smarter and faster.

  • Get to know your customers’ needs and concerns
  • Automate redundant tasks and admin work
  • Increase sales force productivity and revenue

Connect every commerce channel.

  • Unify the B2B and B2C buying experiences
  • Conquer personalization with artificial intelligence
  • Deliver continuous innovations for shoppers

Better support every customer.

  • Improve agent response time
  • Manage every channel from one view
  • Unify email, social, phone, and chat support

Easily build apps for every role.

  • Create apps with drag-and-drop tools
  • Integrate customer data from any source
  • Connect apps and data with prebuilt components

How does Salesforce work?

Get a single, shared view of every customer on one integrated CRM platform.

Break down the silos between marketing, sales, commerce, service, and IT by giving everyone the same view of every customer with Salesforce Customer 360. Work as one team with a clearer understanding of each customer to deliver the personalized experiences customers expect and build lasting, trusted relationships.

By using our CRM platform, you can:

  • Work together with a shared view of every customer
  • Personalize your customer experiences using AI
  • Boost productivity using automation, enablement, and insights
  • Scale and tailor for any size business in any industry
  • Keep your data secure on a proven, trusted platform

What does Salesforce stand for?

Our core values help make Salesforce a platform for change.

Ever since we started operating out of a small San Francisco apartment in 1999, we've believed that doing well as a company means doing good in the world. That's why we've committed our time, equity, and products to improving education, equality, and the environment for everyone.

What do we do for people?

Our technology helps people create better jobs, lives, companies, and communities.

When you buy Salesforce, you’re not just buying a CRM platform; you’re joining an inclusive community of over 10 million innovators, disruptors, and community shapers we call Trailblazers. With free online learning from Trailhead, they’re learning the skills to improve their companies and careers.

Want to learn more about Salesforce?


Contact us

Call us at 1-800-667-6389, click on chat in the lower right, or let us call you back.

See it in action

Get an overview of what Salesforce can do for your business in our product demos.

Get started now

Try Salesforce free for 30 days — no credit card required, no software to install.