When a business experiences fast, exponential growth, finding the right way to scale becomes paramount. This has been the case for property technology company SmartRent, with its software platform and hardware offerings that bring smart home functionality to property owners, managers, developers, and residents.

A key component of SmartRent’s business is leveraging technology to connect to different brands of hardware — like smart locks, doorbells, and cameras — and allow property managers to remotely manage and control every aspect of their communities. From self-guided walk-throughs that eliminate the hassle of in-person showings, to the ability to schedule maintenance work without disrupting a renter’s schedule, SmartRent makes managing rentals easier for everyone.

Barnes points to both cost savings and employee happiness as important upsides SmartRent has realized since adopting SFS. One key marker of their success: SmartRent boasts an employee churn rate of just 8%, well below the industry average. What’s its secret? Eliminating tedious manual work, for one. Streamlining the process of reporting from the field went a long way, as did leveraging Salesforce’s automation capabilities to take care of what the COO calls remedial, inefficient tasks. “Employee retention became a lot greater because they're not burning out,” Barnes said.