Make sure to set a dedicated area in your store for pickup with clear signage near the store entrance. For curbside, reserve select spots for pickup. Another consideration is turning certain store locations into dark stores. This way, only associates go inside and retrieve packages for curbside pickup.
When it’s time for shoppers to retrieve their orders, communicate instructions clearly on their preferred channels — customers, on average, use eight different channels to communicate with companies. Send an alert through email, SMS, or push notifications with details on where and how to pick up their items. Give clear instructions with the type of identification needed (e.g., license plate number for curbside), store details, directions with a link to maps, and support channels should shoppers have questions.