If you walk away with just one key piece of advice from this chapter, let it be this: developing an innovation roadmap is a shared effort that should be done collaboratively across departments at the leadership level. This is not an IT-only exercise.
Bring together a team with strategic oversight over enterprise technology, the entire customer journey or lifecycle, and business operations. Your business strategy, customer experience goals and challenges, and the employee experiences that enable them are all critical drivers and considerations for a technology plan, and require a diverse team from across the organization to consolidate into a single, cohesive vision.
With the right team in place, a pivotal step in undertaking digital transformation is building a strategic innovation roadmap or technology plan that outlines the initiatives your teams will execute over a given timeline. This includes goals, milestones, and KPIs for all relevant stakeholders, from sales and marketing to customer service and IT.
Your innovation roadmap should include the following components, and will follow one of two approaches (which we’ll cover in detail in a few minutes):
- Initiatives set against a timeline.
- Short- and long-term goals.
- Resource plans.
- Key milestones like cutover and release dates.
- Release plans that can be communicated across the organization.
- Change management, adoption, and training program timelines.
- Regular status updates for key stakeholders.