Trends in Automotive
Insights from 500 industry leaders on the digital imperatives transforming customer experience.
Automotive customers ride a bumpy road
Perception and reality are two different experiences
Do you consider your company to be an over-, average-, or under-performer in terms of digital transformation and adoption of innovative software?
The percentage of companies that ranked themselves as somewhat or far above average when it comes to providing digitized and personalized services in the following domains
Customers want price transparency and streamlined lending, but companies aren’t delivering
The percentage of respondents who rate their company’s ability to provide automobile financing and related customer services online as far above average:
A complex path-to-purchase is challenging ecommerce capabilities
The percentage of respondents who report a far above average ability to sell automobiles and parts and provide related customer services online