Find more customers with a marketing crm solution that works for you.

Create meaningful connections, capture high-quality leads, and more — with our lead-generation and intelligent marketing tools. No army of marketers needed.

Build a qualified pipeline with a personalized approach.

Marketing emails are a reflection of your company. Look like a pro with Pardot from Salesforce. Easily create relevant, engaging emails in an instant with dynamic content and Email Builder — and A/B test emails to increase their effectiveness.

Capture, score, route, and nurture leads — easy peasy.

Build high-end landing pages and forms — without HTML — complete with rep notification triggers and lead assignment. Then, know which leads are most likely to buy and when. Nurture leads that aren't ready to buy and make them sales ready.

Optimize & track marketing performance all in one place.

Salesforce Pardot helps you know where to focus to get more bang for your buck. Carefully track which prospects come from which channels to understand which are most effective. Even connect to your Google AdWords account to track ROI.

Salesforce customers report growing their businesses like never before.

Campaign Effectiveness
Qualified Leads
Marketing ROI
Source: Salesforce Customer Success Survey.

Customer Story

We generated $300,000 in revenue with our first drip campaign.”


See our marketing automation tools in action.

Get everything you need to generate demand, nurture leads, and drive results right at your fingertips.
Screen shows the automation tool

Salesforce Advantage

Discover how a unified platform helps drive engagement and convert more leads faster.

Meet innovation that comes to you with trust and security.

Customer needs and expectations are always changing. Get the latest technology, with three upgrades every year that always come with enterprise-level security — so you’re always ahead of the curve.

Generate better leads, faster.

Expand your reach, and build a qualified pipeline. Free up resources with automated email nurture tracks that turn cold leads into sales-ready prospects. Automated lead management with shared insights across marketing, sales, and service means everyone can follow up.

Need help? A community of experts is with you at every step.

Connect with a global network of passionate, knowledgeable users, who can help you meet your unique challenges. Say hello to the Salesforce Trailblazer Community.

Questions? We’ll put you on the right path.

Our knowledgeable reps are standing by, ready to help.

Frequently Asked Questions


How is CRM used in marketing?

A Customer Relationship Management (CRM) system such as Salesforce will allow you to segment prospects and easily create nurture campaigns that educate your future customers. The Salesforce platform also allows you to create compelling pro-grade emails, landing pages and forms without knowing HTML.

How can small business marketing teams benefit from CRM?

Small business owners use CRM to organise their customer data, manage customer relationships and improve business outcomes by streamlining processes and improving team productivity. CRM can be an essential tool in helping small businesses manage business operations as they grow.

How do small businesses use CRM?

With Salesforce Customer 360, you can unite your marketing, sales, commerce, service, and IT departments with shared, easy-to-understand data on one integrated CRM platform. This single view of your customer allows your teams to create connected, personal customer experiences that build stronger relationships.